Diffusion models (DMs) produce very detailed and high-quality images.

Large language models are susceptible to memorizing repeated sequences, posing privacy and copyright concerns. A popular mitigation strategy is to remove memorized information from specific neurons post-hoc. However, such approaches have shown limited success so far. In a controlled setting, we show that the memorization of natural sequences (those that resemble linguistically plausible text) become mechanistically entangled with general language abilities, thereby becoming challenging to remove post-hoc. In this work, we put forward a new paradigm of MemSinks that promotes isolation of memorization by design. We leverage a sequence identifier that activates a unique set of memorization neurons for each sequence across repetitions. By analyzing the dynamics of learning and forgetting, we argue that MemSinks facilitates isolation of memorized content, making it easier to remove without compromising general language capabilities. We implement MemSinks at the billion-parameter and billion-token scale, and observe both effective isolation and strong generalization. To our knowledge, this is the first proof-of-concept on real data demonstrating that simultaneous generalization and isolation is achievable. We open-source our code at http://github.com/grghosal/MemSinks.

Diffusion models (DMs) produce very detailed and high-quality images. Their power results from extensive training on large amounts of data, usually scraped from the internet without proper attribution or consent from content creators. Unfortunately, this practice raises privacy and intellectual property concerns, as DMs can memorize and later reproduce their potentially sensitive or copyrighted training images at inference time. Prior efforts prevent this issue by either changing the input to the diffusion process, thereby preventing the DM from generating memorized samples during inference, or removing the memorized data from training altogether. While those are viable solutions when the DM is developed and deployed in a secure and constantly monitored environment, they hold the risk of adversaries circumventing the safeguards and are not effective when the DM itself is publicly released. To solve the problem, we introduce NeMo, the first method to localize memorization of individual data samples down to the level of neurons in DMs' cross-attention layers. Through our experiments, we make the intriguing finding that in many cases, single neurons are responsible for memorizing particular training samples. By deactivating these memorization neurons, we can avoid the replication of training data at inference time, increase the diversity in the generated outputs, and mitigate the leakage of private and copyrighted data. In this way, our NeMo contributes to a more responsible deployment of DMs.